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由于世界经济发展形势不容乐观,世界范围内的啤酒市场也相应受到损害。面对整体销售额的下降,各大跨国饮料生产厂商通过收购,在业内掀起了新一轮的公司集中化浪潮。就中国而言,对华投资和贸易在许多领域有着诱人的增长市场,然而据德国经济周刊报道中国的饮料生产能力已经过剩。因此对德国饮料生产厂家来说最重要的销售市场还是
Due to the gloomy economic development in the world, the beer market in the world is correspondingly harmed. Faced with the overall decline in sales, major multinational beverage manufacturers through the acquisition, set off a wave of corporate centralization in the industry. In the case of China, investment in and trade with China have attractive growth markets in many areas. However, according to the German Economic Weekly, China’s beverage production capacity is already overcapacity. Therefore, the most important sales market for German beverage manufacturers is still