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随着市场经济的发展和人们物质文化需求的提高,从产品匮乏时的生活必需消费品到产品过剩时的奢华消费品,人们的消费观念发生了很大的变化。对消费的认识与研究也越来越受到大家的注意,消费不但与经济、社会、文化、政治等因素有关,而且与消费者的性别、年龄以及性格爱好等方面有关,它影响着我们的现代设计。而女性由于在家庭和社会工作中具有其特定的地位和角色,她们的消费心理、角色、模式是值得探究的,会给我们的产品设计带来启示。
With the development of market economy and the improvement of people’s material and cultural needs, people’s consumption concept has undergone great changes from the necessities of life when the products are scarce to the luxury consumer goods when the products are excess. The awareness and research on consumption is also getting more and more attention. Consumption is not only related to economic, social, cultural and political factors, but also relates to consumers’ gender, age and personality and hobbies. It affects our modern design. Because women have their special status and role in family and social work, their psychology, role and mode of consumption are worth exploring, which will bring enlightenment to our product design.