利润最大化的投资机会往往出现在风险行业,这也是从未受过高等教育、也没有任何资本的普通人用短短几年时间实现超级富翁梦想的捷径之一。我认为,“企业家”基本上就是“改革家”的同义词。真正带来利润的唯一因素是改革产生的效益,此外的一切努力不过是在今年又重复上一年获利的工作而已。据估计,所有新开的风险投资有80%最终会失败。但致使一项商业风险投资计划失败的原因只有一个,而作为企业家应该在每天早晨准备工作前认真反省这个问题。生意上出现差错时,一个企业家不应该追究其他任何人的责任,他(她)的主要职责就是预见、解决任何难题。不事先策划好风险投资的每一步而想获得成功近乎天方夜谭,就象哈佛大学营销学教授特德·李维特说过的那样:“如果你不清楚要做什么,任何事情都可能发生。” Profit-maximizing investment opportunities often occur in the risk industry. This is one of the shortest ways for ordinary people who have never had higher education and no capital to realize their super-rich dream in just a few years. I think that “entrepreneurs” are basically synonymous with “reformers.” The only factor that really brings about profits is the benefits of the reforms. Everything else is nothing more than a work of profiting from the previous year. It is estimated that 80% of all new venture capital investments will eventually fail. However, there is only one reason for the failure of a commercial venture investment plan. As an entrepreneur, one should reflect on this issue before preparing it each morning. When an error occurs in business, an entrepreneur should not pursue the responsibility of any other person. His or her main responsibility is to anticipate and solve any problems. Not wanting to plan every step of venture capital and trying to be successful is almost a fantasy, just as Ted Levitt, a professor of marketing at Harvard, puts it: “If you don’t know what to do, anything can happen. .”