名牌战略的“五重五轻”一、重广告投入轻装备更新。一些企业不惜投入重金，提高知名度，却舍不得更新，更舍不得花重金搞技术改造，最后导致竞争失利。二、重企业标准轻用户标准。在企业界一直以企业标准为主导，或以用户标准为主导。轻用户标准而重企业标准，就会脱离消... The “Five-in-Five-Five” brand-name strategy focuses on advertising and light equipment upgrades. Some companies do not hesitate to invest heavily in the increase in popularity, they are reluctant to update, but also reluctant to spend heavily on technological transformation, and ultimately lead to the loss of competition. Second, heavy corporate standards light user standards. In the corporate world, it has always been guided by corporate standards or led by user standards. Light user standards and heavy corporate standards, will eliminate consumer...