媒介文化——尚待认识的灰系统当代大众传播媒介以迅速、形象、及时的传播手段,不仅向受众呈示了一个复杂而多变的现实世界,而且构筑了某种世界观和价值取向。人们很难脱离这个大的媒介环境(media environment)。构筑起传播学社会文化模式的德福勒认为:“传播媒介能产生强大的效果,是因为它发出的信息建构了一个社会现 Media Culture - The Gray System to be Recognized The contemporary mass media, with its rapid, vivid and timely means of communication, not only presented the audience with a complex and ever-changing real world, but also built a certain world outlook and value orientation. It’s hard for people to get out of this big media environment. Fowler, who built the socio-cultural model of communication, states: "The media can have a powerful effect because the message it sends constructs a social reality