在图形设计中,人们广泛运用修辞手法,为各个领域都带来了新的形态意识,尤其是在视觉传达领域。本文主要阐述了比拟手法在图形创意中的运用,并结合实例进行分析。比拟手法既要使表现对象人格化,又要使表现对象不失去自身的特点,所以图形中表达情感比较强烈的部分,更能引起人的共鸣,同时也能够增加设计的一些趣味性。一、文学修辞手法的概述修辞手法不但能提高语言的表达能力,更能形象生动地表现主题。文学作品经常使用修辞手法,而 In graphic design, people make extensive use of rhetorical devices, bringing new forms of consciousness to all fields, especially in the field of visual communication. This article mainly expounds the use of comparative techniques in graphic ideas and analyzes them with examples. Compared with the technique, it is necessary to personalize the performance object, but also to make the performance object not lose its own characteristics, so the expression of emotions in the graphics is more intense part of the more resonate, but also can increase the design of some interesting. I. Overview of Literary Rhetorical Devices Rhetoric can not only improve the ability of language expression but also vividly represent the subject. Literary works often use rhetorical techniques, however