老村长酒以其精准的中低端市场定位、灵活多样的促销方式、有力的渠道铺货、精准的广告宣传在河北市场快速崛起。然而,老村长酒也不得不面对各名酒厂家纷纷发力中低端市场、区域酒品牌在渠道上的层层打压等挑战。如何避免陷入价格、促销的混战中,实现老村长酒品牌的区隔化、差异化,需要品牌更好的与目标消费者进行沟通互动。与目标消费者进行有效沟通,需要精准的传播媒介。随着电视媒体不断的细分和发展,将广告内容化、 The village chief wine with its accurate positioning of the low-end market, flexible and diverse promotional methods, effective distribution channels, accurate advertising rapid rise in Hebei market. However, the old village chief wine also had to face the challenges of various wine manufacturers have made their efforts in the low-end market, regional wine brands in the channel layers of pressure and other challenges. How to avoid falling into the melee of price and promotion? To realize the division and differentiation of the old village wine brands, and to better communicate with the target consumers through better brands. Effective communication with target consumers requires accurate media. With the continuous subdivision and development of the television media, advertising content,