过去,由于我们忽视业务宣传,致使一些用户对邮电业务种类和功能非常生疏。广告是一种涉及企业经营和经济效益的艺术表现形式和宣传工具,它具有直观的和形象的通过报刊、电视、广播、橱窗、陈列、灯光、音响、模型等方式表达宣传内容的特点,是企业经营和服务的重要形式。对于邮电企业,要满足社会对通信的需要,达到以邮养邮,力求发展的目标,同样必须占有市场,开拓市场,注重对经营手段之一的广告宣传的研究。以青州局为例,山东开办邮政储蓄业务较晚,但青州局自去年八月开办此项业务以来,三天存款就逾34万元,其主要经验之一就是积极作好邮政储蓄的广告宣 In the past, due to our neglect of business promotion, some users were very unfamiliar with the types and functions of postal business. Advertising is a kind of artistic expression and propaganda tool which relates to business operation and economic benefits. It has the characteristic of direct and vivid expression of advertisements through newspaper, television, radio, window, exhibition, lighting, sound and model etc. An important form of business and service. For postal and telecommunications enterprises, we must meet the needs of the society for communications and reach the goal of developing by post and post. We must also occupy the market, open up new markets, and pay attention to the research on one of the means of advertising. Taking Qingzhou Bureau as an example, Shandong started postal savings business later. However, since Qingzhou Bureau started this business in August last year, the three-day deposit amounted to more than 340,000 yuan. One of its main experiences is to actively make good use of the postal savings advertising