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山西晋城市,目前正力争实现从小规模、粗放型、资源型向大规模、集约化、高效型转变。这一转变能否顺利进行,取决于诸多因素,其中实施“名牌战略”是至为重要的一着。 实际上,晋城人在开拓市场、抢占市场的竞争中就已明确地意识到了“好货也要吆喝,好产品更要抓销售”的道理。象山西厦普塞尔饮料公司生产的“黄梨汁”,依靠市场营销攻势,已取得了年产值1亿元的可喜成绩。
Jincheng, Shanxi Province, is currently striving to achieve a transformation from a small-scale, extensive, resource-based model to a large-scale, intensive, and efficient model. Whether or not this transition can proceed smoothly depends on many factors, of which the implementation of the “brand strategy” is an important one. In fact, Jincheng people have clearly realized that “good products must be smashed, and good products must be sold more” in the competition to open up the market and seize the market. Like the “Yellow Pear Juice” produced by Shanxi Hasselblad Beverage Company, relying on marketing offensives, it has achieved an annual production value of RMB 100 million.