对企业而言“品牌是天”。如何运用法治思维和法律手段维护品牌价值是品牌建设的永恒课题。湖南中烟在一起商标异议复审行政诉讼案件中,请求人民法院认定“芙蓉王及图”为驰名商标并给予保护,得到了法院的支持,开创了以司法判决形式认定“芙蓉王”为驰名商标并给予跨类别保护的先例,有力地维护了芙蓉王品牌价值。案情概要2004年5月31日,自然人马某某在第25类“婴儿全套衣、游泳衣” For businesses, “the brand is the day.” How to use the rule of law thinking and legal means to maintain brand value is the eternal issue of brand building. Hunan Tobacco in a trademark opposition review of administrative litigation cases, the request of the people’s court found “Furong Wang and map ” as a well-known trademark and give protection, has been the support of the court, creating a judicial decision that the form of “As a well-known trademark and give cross-category protection of precedent, effectively protect the Furong Wang brand value. Case Summary May 31, 2004, natural person Mou Moumou in the 25th category ”baby full suit, swimsuit "