【目的/意义】图书馆纸电阅读推广,深入挖掘读者数据,有利于图书馆图书馆实现全民阅读文化推广活动。【方法/过程】图书馆为适应新媒体时代读者阅读方式的转换,构建纸电阅读同步推广系统,应用先进网络技术挖掘与关联图书馆读者纸电图书阅读数据与网络阅读社区读者阅读数据,分析读者爱好,推送图书书目,深化阅读推广。【结果/结论】图书馆应用该系统推广阅读,实现全民阅读的互动性、个性化和成效性。 [Purpose / Significance] Library paper reading and promoting, digging in readers’ data, is conducive to the library library to achieve universal reading cultural promotion activities. [Methods / Procedures] In order to adapt to the change of reader’s reading style in the new media era, the library constructs a synchronous promotion system of paper-based electronic reading, uses advanced network technology to excavate and correlate readers’ reading data of paper- Readers love, push book titles, deepen reading promotion. [Results / Conclusion] The library uses this system to promote reading, realizing the interactive, personalization and effectiveness of reading for all.