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电子商务的本质是实现消费和生产的基本功能,经过高速发展,我国电子商务已经深入到人们的社会生活中,且具有较强的用户黏度,正在向价值经济方向发展。价值经济的发展正是电子商务向消费及生产领域延伸的一种表现,使市场格局呈现新的特征。
The essence of e-commerce is to realize the basic functions of consumption and production. After rapid development, e-commerce in our country has penetrated into people’s social life and has a strong user viscosity. It is developing in the direction of value economy. The development of a value economy is just a manifestation of the extension of e-commerce to the consumer and production sectors, giving the market a new character.