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一部好的CG动画短片需要具备两个重要的元素:一是短片的内容能够打动观众;二是CG技术运用的恰到好处。所以,能够找到一个可以把CG技术的优势充分发挥的好剧本,是一件非常幸运的事情。《勿施于人》是一部由水晶石教育、北京奥美和北京宽马意象联手完成的公益动画广告短片,短片旨在用换位思考的方式让大家认识到,为了美丽身着皮草是一件多么残忍的事情。此外该片是中国唯一一部入围了2013年法国昂西国际动画节的广告动画竞赛单元的短片。下面和大家分享一下此片在前期策划准备、制作过程,以及渲染等方面的一些心得技巧等。
A good CG animation short movie needs to have two important elements: First, the content of the movie can impress the audience; second, the CG technology is just right. So, being able to find a good script that gives full play to the advantages of CG technology is a very fortunate thing. Do not impress people is an animated publicity short film by crystal stone education, Beijing Ogilvy & Mather Beijing image, the short film aims to empower people to realize that the beauty of the fur is a What a cruel thing. In addition, the film is the only short film in China that has been selected for the advertising animation competition unit at the 2013 Angén France International Animation Festival. Here to share with you the film in the pre-planning preparation, production process, as well as some aspects of rendering tips and so on.