和我想象的非常不同,刘岩显得很谦虚。这个刚三十出头的年青人在这行已做了10几年,始终默默做事,一点也不张杨。他从B0年代就开始了广告工作,可以说是年青的老广告人了。如今由他主推的娃哈哈品牌战略方向,正在有序的实施,经过这些年的操作,市场取得了巨大的成功。他说由于长期服务一个品牌,对某一个产品类别已经相当熟悉。以娃哈哈为例,多年来坚持走“明星+歌曲”的策略,不同时期及时推出不同的主打明星,把一个爱的主题进行有效的延伸,同时借助明星的号召力,为产品的公关活动造势。到目前为止,刘岩已请了井冈山、毛宁、陈明、王力宏、李玟、周星驰等大牌明星为娃 And I think very different, Liu Yan is very modest. The young man in his early thirties has been doing this for 10 years and has always been working silently, not at all. He started his career in the 1980s and can be said to be a young and old ad. Now he is the main push Wahaha brand strategic direction, is an orderly implementation, after all these years of operation, the market has achieved great success. He said that as a long-term service of a brand, a product category is already quite familiar with. To Wahaha, for example, over the years adhere to the “star + song” strategy, different times in a timely manner to launch a different main star, the theme of an effective extension of love, at the same time with the appeal of the stars for the product public relations campaign momentum. So far, Liu Yan has invited Jinggangshan, Mao Ning, Chen Ming, Leehom Wang, Stephen Chow and other big stars for the baby