模仿对手的产品可能会带来一些销路,但模仿对手的品牌肯定是一条死路。品牌没有个性就没有一切。产品可能是大同小异的,品牌却必须与众不同。一个有鲜明、独特个性的品牌,就会与竞争者区别开来,与对手形成竞争关系而不是追随关系。如农夫山泉饮出自然的 Mimicking an opponent's product may result in some sales, but mimicking an opponent's brand is definitely a dead end. No brand personality is not everything. Products may be more or less identical, but brands must be different. A distinctive, unique personality of the brand, it will be different from the competitors to compete with competitors rather than follow the relationship. Such as Nongfushangquan drink natural