“线下活动”这个词,应该是以线性传播为特征的电子传媒,在互联网诞生之后才出现的。无论是在媒体的长期传播计划,还是在阶段性的短期的实施细目中,对当下的各种形态媒体以及媒体从业者而言,似乎越来越离不开这个词了。无论是媒体的营销推广人员还是采编播人员,都时不时地要策划、酝酿、组织、实施、参与、评估总结“线下活动”。大家对这个词虽然耳熟能详,但是在各种词典还无法找到这个词, “Offline activities ” the word, should be characterized by linear communication electronic media, appeared after the birth of the Internet. Whether in the medium of long-term communication programs or short-term phased implementation details, there appears to be a growing need for contemporary morph media and media practitioners. Whether it is the media marketing staff or editing staff, are from time to time to plan, brewing, organizing, implementing, participating, evaluation summary “offline activities ”. Although everyone familiar with the word, but can not find the word in various dictionaries,