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在新媒体时代,要求广播电视播音主持人将播音主持工作做得富有艺术性,以便显著提高节目的收视率,因而增强播音主持艺术性就成为时代发展的必然要求。本文就从广播电视播音主持艺术的重要性入手,探讨增强其艺术性的具体路径,旨在助推播音主持事业健康发展。
In the new media era, radio and television broadcasting presenters are required to make radio host work rich and artistic in order to significantly increase the ratings of the programs. Therefore, enhancing the artistry of broadcasting hosts has become a necessary requirement for the development of the times. This article starts with the importance of art of radio and television broadcasting and discusses the specific ways of enhancing its artistry so as to boost the sound development of the radio host industry.