在企业管理当中,比较关键的就是营销管理,其有利于企业顺利的展开营销策略,不过就目前来说,国内的中小企业在营销管理方面还不是很完善,应当给予足够的关注,并且采取针对性的措施妥善解决。文章主要就是探究中小企业营销管理问题,找到其中的不足之处,并且提出了具体的完善措施。 Among the enterprise management, the key is marketing management, which is conducive to the smooth start of the marketing strategy, but for now, the domestic SMEs in marketing management is not perfect, it should be given enough attention, and to take Sexual measures properly resolved. The main article is to explore the marketing management of SMEs to find the shortcomings, and put forward specific measures to improve.