随着网络时代的到来,传媒产业正在发生革命性的转型,报刊、广播和电视等传统传媒产业加入号称第四媒体的互联网,构成了网络时代的传媒产业格局。新媒体、新技术的出现为传媒产业的发展提供了新的机遇和广阔前景,但是以报刊业 With the advent of the Internet age, the media industry is undergoing a revolutionary transformation. The traditional media industries such as newspapers, radio and television networks join the Internet, which is known as the fourth media, and constitute the media industry pattern in the Internet age. The emergence of new media and new technologies has provided new opportunities and broad prospects for the development of the media industry. However,