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企业如何缔造受人敬仰的品牌?成功的先例向我们证明:切实履行企业的社会责任不只是达到成功的重要途径,而且是唯一途径。“企业社会责任(Corporate Social Responsibility,简称CSR)是指企业在创造利润、对股东承担法律责任的同时,还要承担对员工、消费者、社区和环境的责任。企业的社会责任要求企业必须超越把利润作为唯一目标的传统理念,强调要在生产过程中对人的价值的关注,强调对消费者、对环境、对社会的贡献。”
How does a company create a respected brand? The success of the precedent to prove to us: the effective implementation of corporate social responsibility is not only an important way to achieve success, but also the only way. “Corporate Social Responsibility (CSR) refers to the business in creating profits, bear the legal responsibility of shareholders, but also assume responsibility for employees, consumers, communities and the environment.Enterprises social responsibility requires enterprises must Beyond the traditional notion of profit as the sole goal, we emphasize the need to pay attention to the value of human beings in the production process and emphasize the contribution to the consumer, to the environment and to society. ”