在社会主义市场经济激烈的竞争中,企业依赖于社会生存与发展,一切经营结果和效益的获得都是通过社会这个大市场来实现的。企业进市场,对外宣传起着桥梁和纽带作用。因此,企业对外宣传是整体战略的重要组成部分,它忠实地按企业经营战略纲领展开并发挥作用。 In the fierce competition in the socialist market economy, enterprises rely on the survival and development of society, and all business results and benefits are obtained through the large market of society. Enterprises enter the market and play a role as bridges and bonds for external propaganda. Therefore, corporate external publicity is an important part of the overall strategy. It faithfully implements and plays a role according to the corporate business strategy program.