保险网销产品重理财轻保障,短期化趋势增强。从淘宝三天销售一个亿,到未来十年网销保费潜力突破千亿元规模,互联网为险企提供了一条新的销售渠道,互联网保险业务正吸引越来越多业内人的关注和畅想。而“赏月险”、“熊孩子保险”等险种的推出也赚足了大家的眼球。记者比较近期推出的产品发现,网 Insurance net sales of product wealth management light protection, short-term trend of enhancement. From Taobao three days to sell a billion, the next 10 years, the potential of network marketing premiums exceeded 100 billion yuan scale, the Internet provides a new sales channel for insurance companies, Internet insurance business is attracting more and more people in the industry concern and Imagination. The “reward Moon Insurance ”, “Bear child insurance ” and other types of insurance also pumped everyone’s attention. Reporter recently launched product discovery, network