“7·23”甬温线特别重大铁路交通事故引发新旧媒体传播力大比拼。在这起突发事件中,微博既淋漓尽致地发挥了信息传播快速、海量、交互的积极作用,再次凸显其作为媒体新贵的巨大影响力,又因谣言肆意纷飞、信息鱼龙混杂的痼疾使舆论环境复杂化。而报纸等传统主流媒体经过多次突发事件报道的历练后,传播及时,内容客观,为妥善处置事故营造了良好的舆论氛围。这也说明,面对复杂舆情,主流媒体要充分发挥自身权威和深度报道的优势,从大众微博信息中筛选、捕捉有价值的新闻线索,更理性、专业、客观地传播信息、追问事实,深入研究、准确把握新形势下人们思想活动的特点和接受信息的规律,不断提升权威性、影响力。 “7.23 ” Yong Wen line special major railway accident caused new media coverage of old media competition. In this unexpected incident, weibo has both played a rapid, massive and interactive positive role in information dissemination, once again highlighting its huge influence as a media upstart, as a result of rumors flying wantonly and confusing information, complication. After the traditional mainstream media, such as newspapers, experienced the reports of many emergencies, they were disseminated timely and objectively, creating a good atmosphere for public opinion to properly handle the incident. This also shows that in the face of complex public opinion, the mainstream media should give full play to its own authority and in-depth coverage of the advantages of screening from the micro-blogging information to capture valuable clues to news, more rational, professional and objective information dissemination, questioning facts, Studying deeply and accurately grasping the characteristics of people’s ideological activities under the new situation and the laws of accepting information, and constantly improving their authority and influence.