目前,一些制造商更多的目光是在苏宁国美、建材商超等渠道,而对于区域零售商关注度不够,还没有给予足够的重视。其实,区域零售商市场占比总量不低,在中小城市以下的渠道构成中有着重要的地位。运用好这支力量,对于厂家的销售规模提升、渠道网络下沉、服务体系建设等方面都有积极的意义。 At present, some manufacturers are more concerned about Suning GOME, building materials supermarkets and other channels, and attention for the regional retailers is not enough, have not paid enough attention. In fact, the total market share of regional retailers is not low, in the medium and small cities below the channel structure has an important position. The good use of this force has a positive meaning in terms of the sales scale of manufacturers, the sinking of the channel network and the construction of the service system.