学院奖在碎片化时代的大众媒体环境中,进行了对特定目标群体的有效梳理,使得对目标的传播既能满足常规传播的同类化,规模化要求,又能满足新媒体环境中社会化,互动化的要求。如果说常规的传播媒介是闹市中的扩音器,那么学院奖就是老友的围炉夜话。权威活动品牌国家级奖项,影响深入人心学院奖是目前国内唯一由国家工商行政管理总局批准、中国广告协会主办,广告人杂志社承办的大学生广 In the era of fragmented mass media environment, the college prize has effectively sorted out specific target groups so that the target’s dissemination can meet the requirements of the same type and scale of conventional communication and meet the requirements of socialization in the new media environment, Interaction requirements. If the conventional media is the loudspeaker in the downtown area, then the college prize is the old friend’s hearth. Authoritative activities Brand national awards, deeply influential People’s College Award is currently the only country approved by the State Administration for Industry and Commerce, China Advertising Association sponsors, advertisers magazine widely hosted students