房地产业是我国国民经济重要支柱产业之。广告是地产商与消费者之间的有力桥梁,促进消费者进行消费的利器。鉴于现代的消费已经逐渐变成一种符号的消费,商品也依附于广告而成为一种消费的符号。本文通过解读当前的房地产广告中的图片和文字所展示的女性形象来探索其背后的符号含义。 Real estate industry is an important pillar industry of our national economy. Advertising is a powerful bridge between real estate developers and consumers, to promote consumer spending tool. In view of the fact that modern consumption has gradually become a sign of consumption, goods are also attached to advertisements as symbols of consumption. This article explores the meaning of the symbols behind by interpreting the images of women in current real estate advertisements.