论文部分内容阅读
21世纪,中国成为世界的第一位的互联网消费大国。中国占全球五分之一的人口基数,决定了互联网信息时代必定是中国所主导的时代,大量的销售行为通过互联网完成。根据中国互联网络信息中心发布的《中国互联网络发展状况统计报告》显示,2015年12月,中国网民规模达6.88亿。短短六个月时间,2016年6月中国网民规模达7.10亿,互联网普及率达到51.7%,超过全球平均水平3.1个百分点。如此大的消费市场,诱惑了全球各大奢侈品牌的眼球,为了迎合中国市场的消费期望,具有中国风的产品不断涌现市场。
In the 21st century, China became the first Internet consumer in the world. With a population of one fifth of the world’s population, China determines that the age of Internet information must have been dominated by China and that a large number of sales activities have been completed through the Internet. According to the “Statistical Report on Internet Development in China” released by China Internet Network Information Center, in December 2015, the number of Chinese Internet users reached 688 million. In just six months, in June 2016, the scale of Internet users in China reached 710 million with an Internet penetration rate of 51.7%, surpassing the global average of 3.1 percentage points. Such a large consumer market, the temptation of the world’s major luxury brands eye, in order to meet the Chinese consumer expectations of the market, with Chinese style products continue to emerge in the market.