文化品牌是带动文化产业繁荣发展的重要力量。常山战鼓是我省影响很广的重点标志性文化节庆,具有较高品牌价值。它能够常盛不衰得益于相关部门始终高度重视,以及文化部肯定与支持,已成为名副其实的河北品牌、中国品牌。常山战鼓是河北民间艺术的一个典型代表,在文化品牌培育期 Cultural brand is an important force to promote the prosperity and development of cultural industries. Changshan war drum is the province’s key influential landmark cultural festival, with a high brand value. It can flourish thanks to the relevant departments has always attached great importance to, and the Ministry of Culture affirmation and support, has become a veritable Hebei brand, Chinese brand. Changshan war drum is a typical representative of Hebei folk art, cultural brand cultivation period