本文通过对国产品牌植入美国热播影视剧的分析认为,国产品牌植入美国热播影视剧有利于国产品牌扩大海外知名度以及维护国内品牌领导地位;有利于引领国内广告主的植入营销理念走向成熟;有利于借鉴国外的运作机制,积累国际传播经验。但同时伴随着投入大效果微的风险,短效及停播的风险,滞后及过时的风险。针对这一系列风险提出对策,以期推动国产品牌植入美国热播剧的过程中更加理性、专业地完成传播任务,整合其它线上、线下营销活动,更好更快地提升品牌形象。 This article through the analysis of the domestic brand implanted in the United States hit movie and television drama that the domestic brands into the United States hit film and television is conducive to expanding overseas visibility of domestic brands and maintain the leading position of domestic brands; is conducive to leading domestic advertisers implant marketing concept Mature; is conducive to learn from the operation mechanism of foreign countries, the accumulation of international experience in communication. But at the same time, it is accompanied by the risk of falling into big effect, the risk of short-term and off-line, the risk of lag and outdatedness. To counter this series of risks, with a view to promoting domestic brands into the United States hit drama more rational and professional to complete the task of communication, integration of other online and offline marketing activities, better and faster to enhance brand image.