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随着经济的全球化,不同语言文化背景的人们间的跨文化交际活动将越来越频繁,不同文化间的相互交流借鉴也变的日益重要。当前波及全球的金融危机,使世界各国受到了不同程度的影响。本文以经济危机对中美两国的不同影响为出发点,从跨文化交际的视角来审视中美两国传统的消费观念,对比分析了中美间的主要文化差异,从而利于促进中美两国间的文化交流,为全球经济危机的现实问题的探讨与解决提供了良好的参照依据。
With the globalization of economy, cross-cultural activities among people of different linguistic and cultural backgrounds will become more frequent and inter-cultural exchanges will become more and more important. The current global financial crisis has affected all countries in the world to varying degrees. Taking the different influences of the economic crisis on China and the United States as starting points, this article examines the traditional consumption concepts of China and the United States from the perspective of intercultural communication, compares and analyzes the major cultural differences between China and the United States, and helps to promote the Sino- Cultural exchange, which provides a good reference for the discussion and solution of the practical problems of the global economic crisis.