美国报业协会(NAA)的数据显示,美国已有5000家报纸建立了自己的网站。上世纪90年代中期,许多报纸网站复制报业的赢利模式实行阅读收费,但多数以失败而收场。从2000年开始,经济增长的低迷导致网络广告收益飞流直下,电子商务也一直难以实现实质性突破。无奈,越来越多的报纸网站开始放弃商业收费模式。经济学理论认为,报纸网站退出订阅模式,这是不可避免的趋势。芝加哥大学经济学家马修·根茨科提出,网站免费并不存在代价高昂的错误,无论是以前的订阅模式,还是现在的广告模式,都是合理的选择,因为新的网络广告市场已经成熟,为报纸网站实现赢利提供了对策与出路。 Data from the American Press Association (NAA) show that 5,000 newspapers in the United States have set up their own websites. The mid-90s of last century, many newspaper sites copy the newspaper’s profit model for reading fees, but most ended in failure. Since 2000, the downturn in economic growth has caused the online advertising revenue to flee. E-commerce has also been hard to achieve substantive breakthroughs. Helpless, more and more newspaper websites began to abandon commercial charging mode. Economic theory that the newspaper website to withdraw from the subscription model, this is an inevitable trend. Matthew Gatesko, an economist at the University of Chicago, suggests that there are no costly mistakes in free sites, and that neither the previous subscription model nor the current one is a reasonable choice because the new online advertising market is already ripe , Provided a countermeasure and a way out for the profitability of the newspaper website.