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麦肯锡2%波音0杜邦4%海飞丝5%普华永道0长虹11%〔摘自《21世纪经济报道》)知名品牌标志回忆率调查结果
McKinsey 2% Boeing 0 DuPont 4% Head & Shoulders 5% PricewaterhouseCoopers 0 Changhong 11% [From 21st Century Business Herald] Well-known brand recalls survey results