翻译是一种跨文化的传播活动,其传播的特点是在作者与受众之间存在一个再传者——译者。在跨文化传播中,译者与作者和受众有着密不可分的联系。本文从传播与翻译的关系入手,阐述了高校网页汉英翻译这一跨文化传播活动的本质,并针对高校英文网页中存在的一些问题,提出翻译策略,给出翻译启示。 Translation is a kind of intercultural communication activity. Its transmission is characterized by a translator who is an author and an audience. In intercultural communication, translators are inextricably linked with the author and the audience. This article starts from the relationship between communication and translation, expounds the essence of cross-cultural communication activities of Chinese-English translation on university web pages, and proposes some translation strategies and some implications for some existing problems in college English web pages.