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盲目跟风、经营项目单一、同质化竞争已成为制约休闲农业发展的最大瓶颈。农业部乡镇企业局今年8月发布的全国休闲农业调查报告显示,我国休闲农业仍是一种相对低水平的休闲消费,竞争同质化是主要的表现之一。6年前,宁波鄞州区塘溪镇童夏家村的童女士在附近山坡上用茅草、毛竹搭建了“农家乐”店面,把自家土房改造成出租屋,直到2010年生意都算不错。而看到有钱可赚,村里的“农家乐”一下子冒出10家之多,激烈的竞争使童女士的生意大不如前……
Blindly follow the trend of a single business project, homogeneous competition has become the biggest bottleneck restricting the development of leisure agriculture. The survey report of the National Leisure Agriculture released by the Township and Village Enterprise Bureau of the Ministry of Agriculture in August this year shows that leisure agriculture in our country is still a relatively low level of leisure consumption. Competition homogeneity is one of the main performances. Six years ago, Ms. Tong from Tongxia Village, Tangxi Town, Yinzhou District, Ningbo, set up a “farmhouse” storefront on the nearby hillside with thatch grass and bamboo. It was not until 2010 that the business was good. And to see the money to make money, the village’s “farmhouse music” suddenly emerge as many as 10, fierce competition to make Ms. Tong’s business worse than before ......