信息素养已成为当今营销类专业人才的必备素质。高校营销专业信息素养教育与社会实践中的要求存在一定差距,本文通过剖析其原因,提出应在信息文化建设、信息技能和营销实践融合等方面加强营销专业学生职业信息素养。 Information literacy has become an essential quality for today’s marketing professionals. There is a gap between the information literacy education in colleges and universities and the social practice. This paper analyzes the reasons and puts forward that the professional information literacy of marketing students should be strengthened in the aspects of information culture construction, information skills and marketing practice integration.