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北京地区“五一”黄金周期间,北京各大书店纷纷推出一系列活动吸引读者购书,五一黄金周是否是读者购书的黄金周呢?为了了解“五一”节对读者购买行为的影响,笔者在北京随机进行了一次小型调查,样本总数为40人。三成读者选择五一节购书在被问到是否把去书店列入“五一节”行程的时候,只有32.5%的人(13人)回答是肯定的。这些选择五一长假逛书店的人,大多数人是平时工作忙,没有大块的时间来买书,想利用“五一”期间充裕的时间选些书阅读;另外就是那些经常逛书店的读者,他们已经将逛书店作为一种生活习惯不因节日而有特别的变化。
During the May Day Golden Week in Beijing, Beijing’s major bookstores have launched a series of activities to attract readers to purchase books. May the Golden Week be the golden week for readers to purchase books? In order to understand the May Day purchase for readers Behavior, I randomly conducted a small survey in Beijing, a total sample of 40 people. Thirty percent of readers choose May Day book When asked whether to go bookstore included in the “May Day” trip, only 32.5% (13) of the answer is in the affirmative. These people choose 51 holiday shopping bookstore, most people are usually busy with work, there is no chunk of time to buy a book, want to use “51” ample time to choose some books to read; the other is those who often visit the bookstore’s Readers, they have been visiting the bookstore as a lifestyle not because of the holidays and have a special change.