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改革开放距今已经40年,我国社会经济发生了翻天覆地的变化,市场经济体制在这样的环境下日益完善,这也就使得市场竞争环境越来越成熟,市场竞争愈发激烈。根据相关考察,得知我国小微企业占企业总数量的35%以上,数量相对庞大。不过,这些小微企业通常是家族式企业,这些企业的经营规模相对较小,与之相关的设施设备也相对缺乏,因此,小微企业的整体经济效益不高。与此同时,这些小微企业的发展的最终目的是获得更高利润,对于管理工作缺乏重视,在对产品进行营销时只是关注短期利益,其营销策略和方式缺乏先进行,这样一来就对小微企业的健康发展产生巨大影响,容易被市场经济的变化所干扰。
Since the reform and opening up has been 40 years ago, China’s social economy has undergone enormous changes. The market economy system has been increasingly perfect under such circumstances, which has also made the market competition environment more and more mature, and market competition has become increasingly fierce. According to related investigations, it was learned that China’s small and micro enterprises accounted for more than 35% of the total number of enterprises and the number was relatively large. However, these small and micro enterprises are usually family-owned companies. The operating scale of these enterprises is relatively small, and the related facilities and equipment are relatively lacking. Therefore, the overall economic efficiency of small and micro enterprises is not high. At the same time, the ultimate goal of the development of these small and micro enterprises is to obtain higher profits, lack of attention to management work, and focus on short-term interests when marketing products, and their marketing strategies and methods are not conducted first. The healthy development of small and micro enterprises has a huge impact and is easily disturbed by changes in the market economy.