电视是目前最理想的广告媒体,它将图像和声音融为一体,为广告主提供了制作最具创造性和想象力的广告的机会。但是,电视也存在许多缺点.限制或阻碍了许多广告主对它的利用。这些缺点包括成本高、缺乏选择力、广告干扰和观众对电视广告不信任等。专业化电视频道的出现减少了电视媒体存在的缺点,使电视的广告优势更突出。专业化电视频道是目标市场营销(Target Marketing Strategy)的产物.它是指在现有电视频道资源的条件下,以整频道为单位进行节目内容定位划分,形成的能够反映某些特定观众需要的电视频道。如:中央电视台二频道(经济生活服务频道)、中央电视台三频道(综艺频道)、中央电视台六频道(电影频道)、MTV 音乐频道等等。专业化电视频道的观众群更集中、更明确,在专业化频道中投放广告比在综合频道中投放广告具有更多的优点。那么专业化频道究竟具有哪些广告优势呢?本文拟结合市场 Television is the best advertising media right now, merging images and sounds, giving advertisers an opportunity to create the most creative and imaginative advertising. However, television also has many disadvantages that limit or prevent many advertisers from using it. These shortcomings include high costs, lack of selection, advertising interruptions and distrust of viewers on TV commercials. The emergence of specialized television channels has reduced the shortcomings of the television media, the television advertising advantages more prominent. Professional TV Channel is a product of Target Marketing Strategy, which refers to the target channel of the existing television channels, the whole channel of the program content positioning division, formed to reflect the needs of certain audiences TV channels. Such as: CCTV two channels (economic life service channel), CCTV three channels (variety channel), CCTV six channels (movie channel), MTV music channels and so on. Audiences on specialized TV channels are more focused and explicit, with more advantages than advertising on specialized channels over ads on integrated channels. So what professional advertising channels with professional advantages? This article is to combine the market