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本文撰写的时候,已到2015年最后一期杂志的编辑收尾。捧起总目录,感觉这一年的内容还是沉甸甸的。而这一期的几个要点,似乎也与这一年甚至几年趋势息息相关。本期杂志刊登了记者对于本年度艾菲中国全场大奖“百度全景尼泊尔古迹复原行动”的专访。这个案例给我们的启示是,技术与内容是数字营销的不可或缺的两翼,而有效的技术可以让合适的内容以更加神奇的方式展现。广阔的视野,关怀世界的悲悯之心,热点事件的及时把握,加上互联网的技术创新,就可以奉献让传统广告难以置信的优秀作品。
At the time of writing, the editors of the last issue of 2015 have been closed. Holding the total list, I feel the content of this year is still heavy. The few points of this period also seem to be closely related to the trend of this year or even several years. This issue magazine interviewed reporters for this year’s Effie China Grand Prix “Baidu panoramic Nepal restoration activities ” interview. The inspiration for this case is that technology and content are two indispensable wings of digital marketing, and that effective technology can make the right content appear in a more magical way. A broad vision, the care of the world’s compassion, the timely grasp of hot events, coupled with the technological innovation of the Internet, we can offer unbelievable outstanding works of traditional advertising.