世界经济的竞争实质上是各国企业之间的较量,企业之间的成败得失最终取决于其品牌的竞争力。表面上品牌是一个用于区别辨识的图形或字符,但其实已经承载了多年来消费者对品牌的印象、信任以及感受,背后更是企业经营的理念及管理水准。在产品 The competition in the world economy is in essence a contest between enterprises in different countries. The success or failure of enterprises ultimately depends on the competitiveness of their brands. On the surface of the brand is a distinction between the identification of graphics or characters, but in fact has been carrying the consumer over the years the brand’s image, trust and feelings, the more behind the business philosophy and management standards. In the product