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一、改变传统观念,是现代市场营销的发展趋势市场营销观念的产生,是市场观念质的飞跃或革命,它不仅改变了传统的生产观念、产品观念和推销观念的逻辑思维方法,而且在经营策略和方法上也有很大突破,具体表现在以下几方面:1.传统的市场观念是以生产为中心,以产品为出发点,而现代市场营销观念则以消费者为中心,以顾客需要为出发点。2.传统的市场观念的手段是销售推广,而现代市场营销
First, the change of traditional concepts is the development trend of modern marketing The concept of marketing is the qualitative leap or revolution in the market concept, which not only changed the traditional concept of production, product concepts and marketing concepts of logical thinking, but also in the business Strategies and methods are also a great breakthrough, specifically in the following areas: 1. The traditional concept of the market is the production center, the product as a starting point, and modern marketing concepts are consumer-centric, customer needs as a starting point . 2. The traditional means of marketing concept is sales promotion, while modern marketing