本文从培养目标、课程结构及主要课程内容3个维度,对澳大利亚平面设计专业广告方向高级文凭培训包与中国高等职业学校广告设计与制作专业教学标准进行比较,分析两国在该专业职业人才培养中的异同,以期对我国高职广告设计与制作专业的建设提供一定的借鉴。 This article compares the higher education diploma training package of graphic design major in Australia with the professional teaching design of advertisement design and production in Chinese higher vocational schools from the three dimensions of training goal, curriculum structure and the main course content. In the similarities and differences, with a view to China’s vocational advertising design and production of professional building to provide some reference.