我们以陕南的汉中、安康和商洛三地农村为研究对象,采用人户访问、抽样问卷等方法搜集数据,特别关注农村居民的大众媒介使用时间、内容偏好、媒介依赖、媒介满意度和媒介可信度的变量。调查结果显示,农村居民平均每周收看电视、阅读报纸、收听广播和阅读杂志的时间分别为16.27,3.23,1.86和3.62小时,由此可见农村居民对电视的使用要远远大于其它媒介,甚至超过其余三种媒介之和。受访者对电 Taking the rural areas of Hanzhong, Ankang and Shangluo in southern Shaanxi as the research object, we collected data by using household visits and sampling questionnaires, with special attention to the time, content preference, media dependence, media satisfaction and media of rural residents Credibility of the variable. The survey results show that on average, rural residents watch television, read newspapers, listen to radio and read magazines for an average of 16.27, 3.23, 1.86 and 3.62 hours per week respectively. This shows that rural residents use television far more than other media and even More than the sum of the other three media. Respondents to electricity