全球性经济衰退,使外贸企业面临严峻考验,传统的国际市场开拓模式亟待转型,精准营销策略应运而生。随着国内外贸易环境的日益严峻以及全球性经济衰退,外贸企业面临考验。以往廉价、赊销等形式的营销策略,因存在投入大量资金、财务风险难以控制、 The global economic downturn has brought severe challenges to foreign trade enterprises. The traditional mode of international market development urgently needs to be transformed, and precise marketing strategies have emerged. With the worsening of the trade environment at home and abroad and the global economic recession, foreign trade enterprises are facing the test. Past cheap, credit and other forms of marketing strategy, because there is a lot of money invested, difficult to control financial risks,