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WPP集团是世界最大的传媒集团之一,主要从事广告、公关、信息研究咨询、品牌形象咨询以及媒介购买和策划。WPP在103个国家设有1400个子公司,共有62,000名员工。传立媒体隶属于WPP集团,1997年11月,由智威汤逊和奥美广告,这两大世界知名的广告代理公司的媒介购买部门和策划部门合并而成。MindShare传立(上海)总经理Michelleko高敏清有超过12年的媒介从业经验,曾任职香港奥美广告及恒美广告.1995年到中国大陆后,分别任职过上海奥美广告及智威汤逊,1997年随着两家公司媒体部的合并而加入传立媒体.曾服务过的客户包括:肯德基,必胜客,联合利华,DTC(钻石推广中心),统一,百事可乐,柯达等客户。
WPP Group is one of the largest media groups in the world, specializing in advertising, PR, information research consulting, brand image consulting and media buying and planning. WPP has 1,400 subsidiaries in 103 countries and employs 62,000 people. MediNet, part of WPP Group, was merged in November 1997 by JWT and Ogilvy & Mather, the media buying and planning division of two world-renowned advertising agencies. Michelle Ko, General Manager, MindShare (Shanghai) Michelle Ko has over 12 years of media experience and has worked as a Hong Kong-based Ogilvy & Mather and Hengmei Advertising. Since 1995, she has been with Shanghai Ogilvy & Mather Advertising and JWT, respectively 1997 Joining Media as media company mergers between the two companies, KFC, Pizza Hut, Unilever, DTC (Diamond Promotion Center), Uni-President, PepsiCo, Kodak and others have served.