各省、自治区、直辖市及计划单列市工商行政管理局：近来，广告中使用“第一品牌”等内容的现象较多，甚至出现同一行业、同一类商品有两个以上“第一品牌”的现象。此类广告宣传，影响了公平竞争环境的形成，社会各界反映强烈。“第一品牌”等广告用语，是与“最佳”含义相同? Provinces, autonomous regions, municipalities directly under the Central Government, and cities specifically designated in the state plan: Recently, the phenomenon of using the “first brand” in advertisements has become more frequent, even in the same industry, with more than two “first brands” in the same category . Such advertising has affected the formation of a level playing field and has been strongly reflected by all walks of life. “First brand” and other advertising language, with the “best” meaning the same?