如何在取得广告收入的同时不伤及电影的完整性,才是成熟的商业化之路。随着全球化、跨国交流的日益频繁,新鲜事物的融入也变得容易和迅速起来。十几年前的电视观众在抢购《编辑部的故事》频频出现的某品牌矿泉壶时,还没有清楚地意识到这是个植入式广告;而今天的中国观众越来越火眼《 How to get the advertising revenue without compromising the integrity of the movie is the mature road to commercialization. As globalization and cross-border exchanges become more frequent, the integration of new things becomes easier and faster. A dozen years ago, television viewers snapped up a brand-name spa juggernaut frequently appearing in the “editorial department’s story.” It was not yet clearly aware that this was a placement advertisement. Today’s Chinese audience is getting more and more eye-catching "