住宅消费带给消费者的价值,不仅仅来源于建筑本身,与住宅捆绑消费的外生的公共产品也是重要影响因素。文章将与住宅捆绑消费的外生的公共产品与住宅建筑并列,建立二者与顾客价值、顾客满意的相关性研究,探究住宅消费中住宅建筑本身与外生的公共产品对顾客价值及顾客满意的获得所产生的影响。文章力图从捆绑于住宅消费的公共产品的维度入手,以手段-目的模式理论解释住宅建筑及公共产品对顾客价值的影响,以期望-不确定性理论为基础阐明外生的公共产品及住宅建筑对顾客满意的作用,并验证变量间相关性。 Residential consumer brings the value of consumers, not only from the building itself, bundled with residential exogenous public goods is also an important factor. This article will be bundled with residential exogenous public goods and residential buildings tied, the two established with the customer value and customer satisfaction research to explore the residential consumption of residential buildings and external public goods to customer value and customer satisfaction The impact of the acquisition. The article attempts to start with the dimensions of public goods bundled with residential consumption, explain the impact of residential buildings and public goods on customer value by means of the mode of means-purpose and expound exogenous public goods and residential buildings based on expectancy-uncertainty theory Satisfaction of customers, and verification of the correlation between variables.