居娑:文字学在阐述文字的时候,提到所指和意指;美学在讲影像的时候,提到无意义影像、单层意义影像和多层意义影像。我们现在探讨的读图时代的影像,能否归结于多层意义影像? 轩子:只能归结于多层意义影像。为什么这么说呢? 我们来看一个大家都熟悉的理论模型:马斯洛的需要层次论。参考马氏的理论,我们可以把消费者看广告的接受心理 Habitat: philology in the elaboration of the text, refers to the meaning and meaning; aesthetics in the video, it refers to meaningless images, single-meaning images and multi-meaning images. We now explore the era of image reading images, can be attributed to the multi-meaning images? Xuanzi: can only be attributed to multi-meaning images. Why do you say that? Let’s look at a well-known theoretical model: Maslow’s hierarchy of needs. Reference Markov’s theory, we can look at consumers to accept advertising psychology