随着社交媒体、搜索引擎和其他新的媒介的兴起,小企业比以往任何时代都更加容易获得关注。通过利用新媒体巧妙地制定营销战略,小企业也可以在和大企业的竞争中取得有利的位置。《首席营销官》的记者采访了业界专家,探讨了小企业如何更加有效地通过线上和线下的方式进行营销。首先,小企业在创业时要有清晰的计划和定位。很多小企业在创业时往往都把大部分精力放在创意上,这是错误的。有时候制定一个清晰的战略将会使你与别的企业很快区分开来。了解你的目标消费群,看 With the rise of social media, search engines and other new media, small businesses are getting easier attention than ever before. By strategically developing marketing strategies using new media, small businesses can also gain a foothold in competition with big business. The Chief Marketing Officer reporter interviewed industry experts to explore how small businesses can more effectively market online and offline. First of all, small businesses must have a clear plan and orientation when starting a business. Many small businesses often devote most of their energy to creativity when starting a business, which is wrong. Sometimes developing a clear strategy will quickly separate you from other businesses. Know your target consumer group, look